This souvenir sheet was issued in connection with the 43rd Annual Convention of the Society of Philatelic Americans at Asheville, NC, August 26-28, 1937. Central subject of the sheet design is a single example of the 10-cent Smoky Mountain National Park issue. The marginal inscription reads: "PRINTED BY THE TREASURY DEPARTMENT, BUREAU OF ENGRAVING AND PRINTING--UNDER THE AUTHORITY OF JAMES A. FARLEY, POSTMASTER GENERAL--IN COMPLIMENT TO THE 43RD ANNUAL CONVENTION OF THE SOCIETY OF PHILATELIC AMERICANS--ASHEVILLE, N.C., AUGUST 26-28, 1937."