Affirming its long-standing commitment to help find missing children, the USPS issued this new stamp to make the public more aware of the ways they can assist — and to offer hope to families as they continue their search for missing children. The stamp features a photograph by Harald Biebel showing a small bunch of purple forget-me-nots alongside a single flower.

This is the second stamp to bring attention to this issue. In 2006, the USPS issued the AMBER Alert stamp.

This stamp is intended to make the public more aware of ways they can assist in helping find our Missing Children. It offers hope to the families of missing children as they continue their search. Since 1984, the National Center for Missing and Exploited Children has helped law enforcement recover more than 205,000 missing children.

The recovery rate for missing children continues to increase, thanks to greater public awareness, law-enforcement training, laws, and technology. May 25 is National Missing Children’s Day. It is also International Missing Children’s Day.