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Rural post office in store
Date Issued: 1972-09-27
Postage Value: 8 cents

Commemorative issue
Mail order business centenary
Rural post office in store

Mongtomery Ward, founded in 1872, started the mail order business, which quickly became one of the chief sources of supply to rural areas. By definition, mail order companies are retail distributors that solicit orders primarily through the mail and advertising in newspapers, magazine, and radio and television. In recent years, mail order business have assumed a new name, direct marketing, which today encompasses sales made via the telephone and through videotex systems.

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