Combining artistic vision with a symbol of undying affection, the 2015 Forever Hearts stamps depict the ancient association between eternal love and the heart.

A religious symbol, a motif in art, an expression of affection or support—today the heart is everywhere, not only at Valentine’s Day but also year-round. It signifies romantic love as well as love of people, places, or ideas. In the 1970s, a campaign to increase tourism in New York famously substituted the heart symbol for the word “love” in its slogan, a trademarked logo that spawned imitations around the world.

Scores of businesses and organizations use the heart as part of their logos. Heart designs are carved onto furniture, etched onto jewelry, sewn into quilt patterns, and fashioned into sculpture. In February, the heart is found on everything from cookies to cards to kids’ clothes.

The traditional colors of red and white would be appropriate for valentines, wedding invitations, baby announcements, anniversary cards, party invites, or any occasion that calls for a classic, timeless stamp.