iHoops is a youth developmental program jointly sponsored by the NCAA, NBA, and commercial firms supporting the sport at all levels. It promotes youth participation in the sport in order positively to impact overall participation numbers through iHoops.com as well as targeted off-line programming. Beyond the online presence, iHoops offers participation opportunities in iHoops national Skills competition, works with national youth organizations to identify methods through with the organization is able to contribute to increase participation opportunities, and facilitate social networking tools to further involve participants and their parents.